From the Social Media Toolbag: ComNet010 on Twitter


Philanthropy411 is currently covering the Communications Network and CommA Fall 2010 Conference in Los Angeles with the help of a blog team, which is part of the conference’s 2nd annual Gorilla Engagement Squad.  This is a guest post by Adin Miller, owner of Adin Miller Consulting.  Follow him on Twitter:   @adincmiller

by:  Adin Miller

When the Twitter hashtag for the Fall 2010 Communications Network  / CommA Conference was announced a few weeks ago, I set up the ComNet010 hashtag on What the Hashtag?! While I use any number of tools during a conference to track discussion on Twitter, What the Hashtag?! provides several functions that I really appreciate. Foremost, it allows users to generate a transcript for tweets using the correct hashtags (sadly, none of the search services can pick up on hashtags that have additional characters added to them, such as the end quotation mark that now shows up when you “quote” a post on Twitter). It also provides some statistics on the extent of the Twitter conversation.

Below are some statistics generated from the site. Over the last seven days (9/26/10 through 10/2/2010) there have been:

  • 1,473 tweets
  • 194 contributors
  • 210.4 tweets per day
  • 40.2% come from “The Top 10” Twitter posters
  • 40.9% are retweets
  • 59.9% are mentions
  • 13.1% have multiple hashtags

The contributors number really stood out to me – I’m not sure on the official count of people attending ComNet010 but the conference discussions clearly extended beyond the physical conference space. We managed to engage people who were tracking the posts from afar. That said, we also liked to reinforce our comments – 41% retweets is a lot, no?

The first day of the conference generated 775 tweets while the second day had 540 tweets. I suspect that if the conference had ended at 5PM instead of 12:30PM we would have easily eclipsed the previous day’s total.

The top 10 contributors over the past seven days of ComNet010 posts are listed below. I’ve gone ahead and added their names, titles and organizations as well. Sadly for me, I only met five of them in person.

  1. Emily Culbertson, Principal – Emily Culbertson Consulting, @egculbertson, 73 tweets
  2. Adin Miller, President  – Adin Miller Consulting, @adincmiller, 73 tweets
  3. Keneta Anderson, Consultant –  Quixote Foundation, @QuixoteTilts, 66 tweets
  4. Dana Vickers Shelley, Communications & Management Consultant – DVStrategies, @danavshelley, 64 tweets
  5. Brooke Bailey, Director of Communications and Public Policy –  Sisters of Charity Foundation of South Carolina, @BrookeUSC 64tweets
  6. Stefan Lanfer, Associate for Strategy & Knowledge –  Barr Foundation, @stefanlanfer, 59 tweets
  7. Michele Presley, Communications Officer – The David and Lucile Packard Foundation, @MFPresley, 57 tweets
  8. Nicole De Beaufort, Director of Communications – W.K. Kellogg Foundation, @NicoledeB, 52 tweets
  9. Mud Baron, Green Policy Director – Los Angeles Unified School District School Board, @Cocoxochitl, 42 tweets
  10. Allie Burns,  Director of Communications – The Case Foundation,@allieb37, 41 tweets

I also ran a network map using tracking the ComNet010 hashtag, using Mentionmap a visualization tool for twitter from The network map helps identify some of the additional hashtags cross posted during the conference.

The last thing I did is run the transcript of posts made using the ComNet010 hashtag. In this case, I extended the search back to September 7th, when the first ComNet010 tweet was posted by me, through the morning of October 2nd. The transcript is available as a Google Doc.

Again, some tweets that ended with ComNet010 or used the wrong hashtag (commnet010 was one) are not included. But, the transcript offers a great resource for further study (in this case I’ve converted it into a Google document, not knowing how long the webpage might exist). Please note the time stamps are set to 0 GMT even though the website states that the posts are in the Pacific Time zone.

Kris is a sought after philanthropy advisor, expert and award-winning author. She has helped over 90 foundations and philanthropists strategically allocate and assess over half a billion dollars in grants and gifts.

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