20 Social Media Resources for Nonprofits


I recently gave a keynote speech on “Using Social Media to Enhance Nonprofit Learning” at a conference sponsored by The California Wellness Foundation.  I included a list of resources for nonprofits, thought I would share them with you here.  I know there are many others out there, so please add a comment and tell me about the resources most useful to you!

“How To” Guides for Using Social Media

  • Twitter Jumpstart – The Complete Guide for Small Non-Profits – Everything you need to know about using Twitter for your nonprofit, by John Haydon
  • Case Foundation Social Media Tutorials – The Case Foundation and its talented staff live and breathe social media, and their website is a wealth of resources. These tutorials include the basics, effective blogging, and using Twitter, Facebook and YouTube
  • The Nonprofit Social Media Decision Guide – This guide walks  you through a step-by-step process to decide what social media channels make sense for your organization, and it includes a consultant directory if you want to hire someone to help you implement your strategy.
  • Social Media Strategy 101 – A very detailed slide show about developing and implementing your social media strategy
  • Nonprofits on Facebook – This is a Facebook page designed to help nonprofits “harness the power of Facebook and bring positive change to the world”
  • YouTube: A Step by Step Guide for Nonprofits – This is a 26 minute video tutorial by Marc Osten
  • The Networked Nonprofit – A new book by Alison Fine and Beth Kanter

Blogs to Follow to Learn More About Social Media and Nonprofits

Finding Nonprofits and Foundations That Use Social Media

  • GlassPockets – The Foundation Center has created a website that lists social media channels used by foundations, including Twitter, Facebook, Blogs, YouTube. It is continuously updated by foundations that want to be transparent about their grantmaking.
  • 130 Foundations That Tweet – I created this list about a year ago.  There are many more foundations on Twitter now besides this original group of 130, but this is a good list to get you started.
  • Case Foundation’s List of  Funders That Tweet – You can follow this list for more foundations on Twitter
  • 50 Young Nonprofit Influencers You Should Be Following On Twitter – From Rosetta Thurman

Social Media Policy

Research on Nonprofit Use of Social Media

  • Nonprofit Social Network Benchmark Report – The  Nonprofit Technology Network published this in 2010, and it includes interesting findings about how nonprofits are using social media.

What resources have you found most useful for your nonprofit or foundation? Please share them in the comments below!

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Posted by Kris Putnam-Walkerly © Kris Putnam-Walkerly and Philanthropy411, 2010.

Kris is a sought after philanthropy advisor, expert and award-winning author. She has helped over 90 foundations and philanthropists strategically allocate and assess over half a billion dollars in grants and gifts.

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