4 Questions to Get Maximum Impact During This Crisis


You’re just the philanthropic leader we need.


If you are like most funders or philanthropy-serving organizations, in the past two weeks you’ve done one of two things:

  • You jumped into action, heroically extending or eliminating grant deadlines, providing additional funding without applications, eliminating funding restrictions, creating free webinars and live discussions, embracing new technology, and creating or joining local crisis response funds to coordinate resources.
  • Or, you’ve taken a “wait and see” approach. Maybe you feel fearful and overwhelmed, lack a strategy, adhere to internal policies that prevent quick decision-making, or simply don’t know what you should do. Some want to wait and see how things will shake out after the crisis is over. Some of you are waiting until there is new leadership in your organization so they can lead you through this crisis or seeing what other organizations are doing so you can replicate their efforts.

Either way, you continue to have the unique opportunity to apply much-needed talent and resources now.

In the United States and most countries, it’s safe to assume this immediate crisis will continue for at least a few more months (and possibly longer), and long-term recovery and reform will take years. 

So whether you are continuing or jump starting your work, make the most of this time and maximize your impact by asking yourself these four questions:

1. What do we want to accomplish during this time? Focus on what you want for your grantees, members or community before considering how you will accomplish it (Question #2). Your answers will vary depending on your mission, strategy, geography, and priorities. They might include making sure grantee organizations have the funding and resources they need to survive and thrive during this time; creating or supporting equitable policies that prioritize the people most negatively impacted by this crisis; or helping parents care for and educate their children, now that the early childhood programs you’ve been supporting are closed.

Tips for doing this well:

  • Gather information to inform this discussion. Make sure that what you want to accomplish aligns with what people actually need, not what you assume they need! This should take days, not weeks. Ask yourselves what you already know. Pick up the phone and ask grantees how they are doing and what you can do to help. If a crisis response fund has been created in your area, they might already be identifying local needs, so you don’t have to reinvent the wheel. Turn to your national and regional philanthropy serving organizations located in the US and around the world to understand what they’ve learned so far. And your local community foundation is likely a terrific source of intel.
  • Convene your team (remotely of course!) and answer this question together. How you define “during this time” is up to you. It could be for the next month, quarter, or two years. I suggest sticking with whatever is easiest so that you can move quickly. You can always make course corrections later.
  • If you have an existing strategic plan, review and reference it. Ideally what you want to accomplish during this crisis can also help you advance your strategy. If you don’t have a strategy (or it’s collecting dust on a shelf), don’t worry. You can still answer this question.

2. How should we accomplish it? Now that you’ve determined WHAT you want to accomplish, you can turn your attention to HOW you will do that. By asking “What?” before asking “How?” you prevent yourself from jumping to tactics before clarifying your objective. 

Tips for doing this well:

  • First brainstorm, ALL the ways you might accomplish it. Together, come up with every possible approach, tactic, and crazy idea. You want your team to identify AS MANY WAYS AS POSSIBLE to accomplish it.
  • Next, pick the options you feel will be the best way to accomplish it. You can’t possibly identify the best way until you’ve already thought of every possible way, so don’t skip the step above!
  • Lastly, assign accountabilities. Identify actual people on your team who will be accountable for making these things happen and assign deadlines for reporting back on progress.

3. What investments can we make in ourselves to help us accomplish this? You read that right. I didn’t say what investments can you make in your grantees or members. I’m talking about you. You the donor, foundation, corporate giving program, philanthropy-serving organization, family office or wealth advisor. What do YOU need in order to be able to quickly and effectively meet your objectives?

Tips for doing this well:

  • Identify weaknesses that are holding back your work. Think technology, internal policies, talent, knowledge, or expertise.
  • Shift your mindset from a scarcity mindset to an abundance mindset. This means instead of creating restrictions, create opportunity. For example, you might open your resources to all nonprofits rather than existing grantees, or all funders rather than only members. You might recognize that your team brings valuable expertise and allow them to use their time to offer that expertise to grantees, rather than meet deadlines that were created before the crisis.

4. How will we know if we’ve accomplished this? Just because we are amid a crisis doesn’t mean we need to throw out learning! At some point this crisis will be over. When that happens, you and your board will want to know if your interventions made a difference (and if not, what you could do differently in the future). Anticipate and prepare for that. It doesn’t need to be complicated. A 30-minute discussion can do the trick.

Tips for doing this well:

  • Ask what you want to track and learn from these efforts after the crisis.
  • Brainstorm all the options for learning this and then what will be easiest for your grantees and members? For example, once grantees are stabilized and leaders have some breathing room, you might simply call them and document your findings. Or rejoice in your ability to have human contact again. Invite them for lunch and honest conversation about what helped and what didn’t.
  • Ask if there is anything you need to put in place now. This might be as simple as letting your grantees know “when this is all over, we will reach out to you to learn what helped you, what was accomplished and how we can improve.”

By asking the right questions you can be the adaptive and responsive leader your community needs right now. The right questions spur learning, fuel innovation, create clarity, build trust, mitigate risk, and save money. In my book Delusional Altruism, I offer more guidance on what can throw philanthropy off and what makes it transformational including a dozen questions to help philanthropists maximize their impact. One of the biggest benefits? You save precious time and energy, even and especially when you feel beleaguered and pulled in too many directions while trying to formulate an effective response to an unexpectedly different set of circumstances than existed even a week ago.

© 2020 Kris Putnam-Walkerly. All rights reserved. Permission granted to excerpt or reprint with attribution.

About Kris Putnam-Walkerly


I’m a global philanthropy expert, advisor and award-winning author. I help ultra-high net worth donors, celebrities, foundations and Fortune 500 companies dramatically increase the clarity, speed, impact and joy of their giving. I’m the author of Delusional Altruism: Why Philanthropists Fail to Achieve Change And What They Can Do To Transform GivingandConfident Giving: Sage Advice for Funders, was named one of “America’s Top 20 Philanthropy Speakers”, I write about philanthropy for Forbes.comAlliance MagazineDe Dikke Blauwe and am frequently quoted in leading publications such as BloombergNPRand WSJ

Whether you are just getting started in philanthropy, want to refresh your giving strategy, or need to catapult yourself to your desired future, I can help. Let’s talk! Call me at +1-800-598-2102 x1, email me at kris@putnam-consulting.com or schedule a call.

My New Book, Delusional Altruism Just Released!


Order your copy today.

With the globe in the midst of a crisis that cuts deep socially and economically, those who can give are looking to step up in any way they can. But for philanthropy to be truly effective, it has to be approached with clarity— and freed of the all-too common errors. And whether through regular donations to charity, a small family foundation, or an organization that’s responsible for hundreds of millions of dollars in grants, how we give is just as important as what we give.

Readers will learn:

  • How to avoid the biggest mistakes funders make.
  • How giving-related questions spur learning and fuel innovation.
  • Why the urge to save money is gutting your giving program’s impact.
  • How philanthropists can increase innovation and agility.
  • How to give in ways that create lasting, sustainable change.
  • How to follow strategies that make philanthropy unstoppable.
  • How wealth advisors and estate planners can increase their clients’ philanthropic impact.


“A candid and credible look at why ‘how’ we give is just as important as ‘what’ we give.” Kathleen P. Enright, President and CEO, Council on Foundations

90-Day Advising


I’ll share best practices and help you with both professional and work-life balance issues with a weekly call and unrestricted email access. This is not a regular offering of mine, it’s intended to help you not just navigate your philanthropy through the storm but to find sunny skies, and to be part of your support system. I have limited slots, so if you are interested write me at kris@putnam-consulting.com to sign up!

How Can I Help You?


I serve as a trusted advisor to foundation leaders and high-wealth donors across the globe. My clients report immediate and dramatic improvement in both personal performance and philanthropic impact.

If you or someone you know could use my help, please send them my way. Contact me directly at kris@putnam-consulting.com or call me at +1-800-598-2102 x1 and we can work together to make your giving matter.

Want to learn more? Visit my website to learn how I help funders, access free resources, and read client testimonials.

Kris is a sought after philanthropy advisor, expert and award-winning author. She has helped over 90 foundations and philanthropists strategically allocate and assess over half a billion dollars in grants and gifts.

Recent Posts

Follow Kris

Download a Sample Chapter of Delusional Altruism Now!

Just provide us with your name and email and receive this sample.

Download the Article Now!

Just provide us with your name and email and receive this article.