On July 28, MacKenzie Scott surprised the world by announcing she had made $1.7 billion in donations to 116 nonprofit organizations. They were selected for the transformative work they were doing and to support leaders driving change in a variety of issues. Scott is the richest woman in America, with a net worth of about $62 billion. Her donations are noteworthy for many reasons, including that about one-third of them support racial equity, and many grants embrace movement building, advance democracy, and support collaboration.
But you don’t have to be a billionaire to make an impact with your philanthropic giving. All donors can improve how they give. Regardless of whether you are giving away thousands, millions or billions of dollars, here are seven lessons you can learn from the MacKenzie Scott Philanthropy Playbook.
1. Simplify your strategy
Strategy is a framework for making decisions congruent with what you want to accomplish. It’s simply a matter of determining the type of philanthropist you want to be and the impact you want to have. Then you can look at where you are today and identify the three to four most critical success factors to get you where you want to go. Next, you immediately act on them. That’s it.
Strategy development does not need to involve endless data gathering, a year of planning, dozens of meetings, a complex theory of change, five goals, 23 objectives, four cross-cutting themes, a graphically-designed strategic plan document, and a GANTT chart to track implementation! MacKenzie Scott knows this. She identified what she wanted to do (giving away most of her wealth within her lifetime, starting immediately) and how she wanted to do it (providing large, unrestricted grants to organizations led by people who have experienced the inequities their organizations are trying to solve, and not requiring applications). Then she quickly started doing it.
2. Offer unrestricted support
Want to know the number one thing nonprofit leaders want from their donors? General operating support. Also known as flexible, unrestricted, or core operating support, general operating support is a grant to advance the nonprofit’s mission rather than for specific projects or programs. It’s the working capital nonprofits need to sustain their day-to-day operations. General operating support allows organizations to quickly adapt to shifts in need, respond to crises, take advantage of unforeseen opportunities, invest in their own infrastructure, upgrade technology, grow movements, and further their own staff and leadership development. It also allows them to pay the rent, keep the lights on, and make payroll. It can give an organization the breathing room it needs to develop the next highly effective solution to a community problem.
Too few donors offer it. According to the National Committee for Responsive Philanthropy (NCRP), the percentage of U.S. domestic funding allocated for general operating support among the largest 1,000 U.S. foundations remained stagnant at 20% between 2003 and 2015 (the most recent year that data are available).
Recently, many donors removed funding restrictions in response to the COVID-19 pandemic, to help nonprofits navigate the crisis and help those who needed it most. Hopefully MacKenzie Scott’s allocation of $1.7 billion in unrestricted funding should signal to every donor that this is a practice to follow.
3. Trust your grantees
When it comes right down to it, being an effective philanthropist means establishing trust with the people you wish to help and the partners you’ll need to work with. It doesn’t matter whether that’s the sophisticated CEO of a national organization or the hardscrabble leader of a struggling grassroots start-up. As human beings, we depend on levels of trust to guide us into new relationships and to see them through even when the going might get tough. And securing that mutual willingness to see things through in tough times is both the reason to establish trust and the reward for doing so.
MacKenzie Scott could not possibly have made 116 large, unrestricted grants that required no applications without trust. “I gave each a contribution and encouraged them to spend it on whatever they believe best serves their efforts,” Scott wrote. It may seem like a complex issue, but establishing trust really isn’t that difficult. As an advisor to philanthropists for more than two decades, I wouldn’t be able to help my clients if we didn’t trust each other. It starts with being yourself, saying what you’ll do and doing what you say, being vulnerable, and being trustworthy in times of a crisis.
4. Don’t go it alone
As simple and straightforward as Ms. Scott’s funding is, giving away $1.7 billion is not for the faint of heart. It would be difficult for one woman to do this alone. And being thrust into celebrity status as Jeff Bezos’ ex-wife can bring stinging scrutiny.
That’s why she didn’t do this alone. According to her article in Medium, “I asked a team of non-profit advisors with key representation from historically marginalized race, gender, and sexual identity groups to help me find and assess organizations having major impact on a variety of causes.” They helped her conduct due diligence on each organization without revealing the identify of the donor. Although she has not formed a foundation or created an LLC to handle her giving, she recognized she needed help to accomplish this massive deployment of wealth. And she will continue to need help. To meet her goal of dispersing her wealth during her lifetime she will need to grant at least $3 or $4 billion each year.
5. Remove the hurdles and hoops
One of the most remarkable aspects of Ms. Scott’s funding is that she required no application. She did her due diligence and then sent a payment. “It was a gift that just fell from the sky,” according to one of the grant recipients Jorge Valencia, executive director and CEO of the Point Foundation.
To be an effective donor you should make it as easy as possible for nonprofits to receive funding. This allows them to focus their talent, time and resources on meeting their mission instead of fundraising. In addition, donors can reduce or eliminate the number of unnecessary steps, hurdles, hoops and hoopla they impose upon their nonprofit partners. While a no-application approach might feel too risky for you, there is a lot you can do to ease the burden of obtaining grant funding. Ask yourself what is the minimum amount of information you need from applicants to make a funding decision, and limit your application to only those questions.
Remove the guessing game by clearly stating your funding guidelines. Be willing to talk to prospective applicants about their requests. Offer, as the Moses Taylor Foundation did in response to the COVID-19 pandemic, to have phone conversations with grantees at the end of the funding period to learn how the funds were used, rather than force nonprofits to spend precious time preparing final reports.
6. Focus on equity and fund organizations led by people who experience those inequities
Ms. Scott’s funding dramatically prioritizes advancing equitable solutions. In fact, she’s allocating $765.7 million toward racial, gender, and LGBTQ+ equity. This is significant.
Advancing equity is about providing people and communities with what they need to thrive. According to PolicyLink, equity is “Just and fair inclusion into a society in which all can participate, prosper, and reach their full potential. Unlocking the promise of the nation by unleashing the promise in us all.” This means looking at the issues and problems you want to tackle through an equity lens. Understanding where and why there are inequities. And then determining solutions that eliminate them.
It also means supporting organizations led by the people who experience those inequities, believing that they best understand and can develop solutions, which is exactly what Ms. Scott did. “On this list, 91 percent of the racial-equity organizations are run by leaders of color, 100 percent of the LGBTQ+ equity organizations are run by LGBTQ+ leaders, and 83 percent of the gender-equity organizations are run by women, bringing lived experience to solutions for imbalanced social systems,” she wrote.
7. Leverage all your assets
Donors are more than money. In addition to grant funding, you bring a tremendous amount of nonfinancial assets to the table. You just need to think about how you can use and leverage them to extend the reach and increase the impact of your charitable gifts. This includes intellectual capital, reputational capital (influence), the doors you can open for others, other tangible assets you have (your home, conference room, farm, private jet), and your expertise.
MacKenzie Scott realizes this. She understands that it’s not enough to give her money away. She also wanted to tell the world and realized she adds tremendous value simply by signaling her funding and its importance. The size of the grants, her focus on equity, the value of unrestricted funding, and the organizations and issues she is supporting. In her announcement in Medium she wrote, “Though this work is ongoing and will last for years, I’m posting an update today because my own reflection after recent events revealed a dividend of privilege I’d been overlooking: the attention I can call to organizations and leaders driving change.”
The importance of this should not be underestimated. It literally gives cover and legitimacy to a foundation CEO to talk to her trustees and say “If MacKenzie Scott can give $1.7 billion dollars away in general operating support grants and the world didn’t stop spinning on its axis, I bet we can start making general operating support grants too.”
The Mackenzie Scott way isn’t the only right way. I’m not advocating that all donors need to follow her exact approach. For example, you might want to ensure all children in your town have access to high quality preschool. If so, it probably makes sense to set a five-year goal and collaborate with your local school district, county, city, libraries, and public transportation to remove barriers, increase quality, and create a coordinated system. But every donor can learn from the MacKenzie Scott Philanthropy Playbook and apply these seven lessons to improve every aspect of their giving.
This article was originally written for and published by Forbes.
© 2020 Kris Putnam-Walkerly. All rights reserved. Permission granted to excerpt or reprint with attribution.
Order Your Copy of Delusional Altruism!
“Delusional Altruism is definitely worth reading for those who want to make their giving more impactful!”
Yanni Peng, CEO, Narada Foundation and Chair, China Social Enterprise and Impact Investment Forum
“In Delusional Altruism, Kris Putnam-Walkerly shows you how to sidestep faulty thinking, so your resources create the greatest impact possible. I highly recommend this book!”
Daniel H. Pink, New York Times bestselling author of WHEN and DRIVE
“Kris Putnam-Walkerly brings her visionary gift of change-making philanthropy forward in this book.”
Tamara Fynan, Executive Director, Community Engagement & Philanthropy, The J.M. Smucker Company
4 Ways I Can Help You Right Now
Free Consultation Call: For a limited time, I’m offering a FREE 45-minute Zoom consultation where we can discuss how to keep your team focused on top priorities, adapt to disruption and increase your agility, rapidly refresh your strategy to changing circumstances, increase your speed and get more time back in your day, invest in yourself to achieve the greatest impact, and/or prepare for the recovery phase. There’s no expectation or “pitch” at the end of the call—I simply want to help. I have limited slots, so if you are interested simply click the button below. I will get back to you within 24 hours (or sooner) so that we can schedule a call.
Schedule Your Free Consultation
Sentient Strategy®: If this crisis had taught us anything, it’s the futility of spending one year to create a three-year strategic plan. Sentient Strategy is a revolutionary approach to formulate strategy quickly, to be used immediately for as long as conditions warrant, and then to make changes rapidly as conditions change. It builds a flexible, adaptive strategic approach that creates a roadmap for change and holds people accountable for quick implementation. You’ll achieve faster results, and have a flexible template for adjusting course regularly. Sentient Strategy can be developed in person or remotely within a week. Contact me at kris@putnam-consulting.com if you’d like to learn more!
90-Day Coaching: I’ll help you respond, stay focused, and lead through this crisis with a weekly call and unrestricted email access. This is not a regular offering of mine, it’s intended to help you not just navigate your philanthropy through the storm but to find sunny skies, and to be part of your support system. Together we can discuss any aspect of your work, such as managing your team and board remotely, identifying and implementing top priorities, developing new approaches and partnerships, maintaining focus, not feeling overwhelmed, and preparing for the recovery. I have limited slots, so if you are interested, write me at kris@putnam-consulting.com to learn more and sign up.
VIP Strategy & Coaching Day: For decades, I’ve worked hand-in-hand with global philanthropists, celebrity activists, and wealth advisors who utilize my philanthropic advisor services. Now, you can enjoy a one-on-one private VIP Strategy & Coaching Day to help improve the impact of your giving. This custom-designed VIP Strategy and Coaching Day can be modified to fit your needs. We can schedule the training over a multi-day period, broken out into 2 to 3 hour sessions so that we don’t interfere with other events on your calendar. My virtual coaching day is run via Zoom, and there are breaks scheduled into the day. Email me at kris@putnam-consulting.com to learn more.
About Kris Putnam-Walkerly
I’m a global philanthropy expert, advisor and award-winning author. I’ve helped hundreds of ultra-high net worth donors, celebrities, foundations, Fortune 500 companies and wealth advisors strategically influence and allocate over half a billion dollars in grants and gifts. I was named one of “America’s Top 20 Philanthropy Speakers” three years in a row, I write about philanthropy for Forbes.com, CEO World, Alliance Magazine, De Dikke Blauwe and am frequently quoted in leading publications such as Bloomberg, NPR and WSJ.
