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The 4 Dimensions of a Successful Communications Plan

No one likes to feel left out or overlooked, and when key stakeholders feel that way, the results can be painful and long lasting. I recently conducted a focus group of community leaders who expressed serious concerns about the lack of communication within a significant regional initiative. When I asked the group what could be done to fix this, another participant said something I’ll never forget: “Communications need to be top-down, bottom-up, inside out, and all around.” I think that sums up the components of an effective communications plan. The next time you launch a new grantmaking program or initiative for any issue, think through these four aspects of your communication needs so that none of your key stakeholders feels … Continue reading The 4 Dimensions of a Successful Communications Plan

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